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Testing oral hygiene products

At SGS proderm, we test a wide range of oral and dental care products from dental floss to electric toothbrushes in our specially equipped study rooms. In some study designs, the focus is on cosmetic aspects, such as whitening the color of teeth. Here we prefer to use our highly specialized camera systems and image analysis programs. Other studies deal with medical issues - such as gingivitis caused by periodontosis. Here, the evaluation is carried out by regularly trained, experienced evaluators. Special dental technical support is provided by our various cooperation partners: Hamburg dental practices, technical institutes and laboratories.


studies conducted


volunteers enrolled

Study types

  • Bad breath/Halitosis
  • Dental plaque
  • Gum inflammation/gingivitis
  • In-situ demineralization/remineralization
  • Sensitivity of teeth
  • Tooth whitening/Stain removal & whitening

Further services:

  • Evaluation of the tolerance of a product in the oral cavity
  • Evaluation of the dryness of the mouth
  • Bacterial analysis, e.g. of saliva
  • Established network of research partners (microbiology laboratories, dental technology laboratories, in-vitro test laboratories, dental practices)


Cosmetic products:

  • Toothpastes
  • Products for teeth whitening
  • Mouth water, rinses and oils
  • Dental care chewing gums 

Consumer products:

  • Toothbrushes (manual, electric)
  • Mouthwashes
  • Dental floss, interdental brushes
  • Tongue cleaners

In the oral hygiene market there are a lot of borderline products for which it may be difficult to judge whether it is a cosmetic product or consumer product. Eventually this needs to be decided on a case by case basis.

Related topics

proderm is now part of SGS proderm is now part of SGS