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Geplante Seminare Academy
Hamburg / Deutschland

Cosmetics claims legislation that came into effect in July 2013 is having a profound if not confusing effect on the industry. Many brand owners affected are still unaware of their obligations and the lengths they need to go to reach compliance. This 3 day intensive seminar brings together international recognized experts in the field of claims development, advertising and the law, to provide an in-depth overview of the fundamentals and understanding of current EU-legislation cosmetic claims requirements compliance and what the future holds.

The focus of the seminar will be to provide the claims development principles and basics as they relate to the legislation in a concise yet comprehensive way. Practical demonstrations at the end of the workshop will complement the lectures and further the understanding of claims development as well as a number of investigative techniques that are utilized to evaluate product efficacy.


• Claims and advertising – getting it right

• Legislation and the law

• Criteria for successful claims development

• What the consumer really thinks of claims

• Developing claims and the average consumer

• Raw material supplier responsibilities

• The realities facing the Responsible Person

• Future perspectives for claims legislation

• Practical demonstrations in the claims laboratory

„An informative and diverse range of topics with great claims and thoroughly enjoyable.“


„One of the best seminars I have ever participated in.“


„A really focused, well organized and most of all highly relevant seminar!“


„A very holistic collection of insights into the day to day world of a claims manager‘s world.“


Preliminary program

Day 1

12:30 pm Registration and lunch box
1:00 pm Shuttle bus to proderm
1:30 pm Introduction by Klaus-P. Wilhelm

Live Demo: Fundamentals and Practical Applications of Claims Support Studies, Live Demonstrations at proderm

1:40 pm Under the Sun: SPF: static and water-resistant, UVA-Protection and anti-inflammatory claims
  Coffee Break
  Wet and smelly: hot room and sniff testing for evaluation of antiperspirants and deodorants
  Defying Age: How to evaluate wrinkles and other age-related parameters
5:15 pm Wine & Cheese
6:45 pm Shuttle bus to hotel
7:15 pm Arrival at hotel, end of Day 1

Day 2

8.00 am Registration
8:30 am Introduction | Klaus-P. Wilhelm
8:45 am Claims Today - What They Are, And Where You Find Them
9:25 am Understanding What The Consumer Really Thinks of Claims
10:05 am Discussion time
10:15 am Coffee Break
10:45 am The World of Consumer Testing
11:30 am Consumer Discussion
11:45 am The Microbiome - A 21st Century Claims Challenge
12:30 pm Discussion time
12:45 pm Lunch Break
1:45 pm Designing And Using „The Clinical Trial“ For Claims
2:30 pm How to Choose the Correct Test
3:00 pm Discussion time
3:10 pm Coffee Break

Practical exercise

3:30 pm Claim generation Workshop
5:15 pm Discussion time
5:30 pm End of day 2

Day 3

8:30 am The „Free From“ Dilemma
9:15 am Will Legislation Change What We Can Claim
9:45 am The Challenges Facing The Responsible Person
10:30 am Discussion time
10:45 am Coffee Break
11:15 am Seals & Endorsements - Increasing The Bottom Line
12:00 am Claims And Advertising – How Do They Make Those Claims?
12:45 pm Discussion time
1:00 pm End of seminar


Sie haben Interesse an einer Teilnahme? Nehmen Sie Kontakt mit unserem Scientific Consulting Team auf, um einer Warteliste hinzugefügt und automatisch benachrichtigt zu werden, sobald unsere Planungen finalisiert sind.

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